The media-performance Flower guides the viewer through the scenario which is based on the theory of “7 stages of falling in love”. During the performance each stage is described through the representation of flowers in media and is paralleled with the stages of the development of technology. The history of technology is visualised with the help of images of flowers and is shown as the history of feeling.
The installation “Flower”draws from the well-known statement -- “Media is the message” — and proposes to view media from the point of its sensibility - shame, selfhood, identity, embodiment, and corporeality. It is no secret that technology has its own language, view, corporeality, and choreography. In the series of videos presented in the installation, the history of visual media is compared and paralleled with the history of the representation of flowers in the Hollywood and Soviet movies, TV series, Youtube videos, stories and other visual media. The screens describe the sense that the lyrical hero experiences at each stage -- size, distance, and medium gradually grow, get closer and increase the degree of intimacy. The ratio does not contradict the sensible and emotional components, and the human interferes and merges with the technological.
Screens do not only broadcast, but also create and conceal the secret -- who or what is the
object of love in the story?
The video uses the music "Confession of Love" by Alfred Schnittke
Description of the stages are taken from the article: https://www.psychologies.ru/articles/7-stadiy-vlyublennosti/1. INCEPTION
Used video: (24 Mar 1905) BIRTH OF A FLOWER - FIRST KINEMACOLOUR FILM
Inception is the moment at which a certain someone begins to take on a whole new meaning in your life. It might be someone you have known for years or someone you met just hours ago. Either way, you begin to focus intently on that person — a trait known as salience to scientists.
Congratulations! Whether you meant to or not, you have begun the first stage in the process of
falling in love.
2. INTRUSIVE THINKING
Used frames and screenshots from the films: "Pretty Woman" (1990), "Office Romance" (1977),
Twilight (2008), "White Oleander" (2002), “Vertigo” (1958), "The Cranes Are Flying"(1957).
The next stage occurs when thoughts of your love begin to intrude into your mind. You replay snippets of conversation, recall exactly what he was wearing one night, or think fondly of her smile. You wonder what he would think of the book you are reading, or what her advice on your problem with your boss might be. Every meeting with your beloved, whether planned or happenstance, becomes a weighty event worthy of ongoing review.
In the beginning, these intrusive thoughts come only occasionally. As you move further into this stage, though, they become obsessive. In fact, people tend to spend 85 to 100 percent of their time thinking of the person with whom they are falling in love. In most cases, real life goes on as normal, with the thoughts forming a pleasant backdrop to the tasks of daily living.
Sometimes, though, people in this stage become distracted and have trouble focusing on work or school.
Used videos: 4Flower Animation Cinema 4d & After Effect (Free project)CINEMA 4D tutorial- Building flowers with cloners - lynda.comCreating a Flower-like Structure in Cinema 4D
Those in love are sometimes said to idealize their beloved, but science shows that this is incorrect. Instead, the third stage of falling in love is known as crystallization. This is when you begin to develop a clear picture of not only your love’s strengths but also his faults. Rather than an ethereal figure, your beloved is becoming a whole, real person in your mind.
Still, despite knowing her faults, there is a tendency to dismiss them or even view them as charming quirks.
4. CRAVING, HOPE AND UNCERTAINTY
Used videos: HOW I LOVE YOU - (Lyrics)My Declaration of Love to YouRoses flower loveEYES ON ME - (Faye Wong / Lyrics)МУЗЫКА МОЕЙ ДУШИ/НЕЖНОЕ ПРИЗНАНИЕ В ЛЮБВИ/ЛЮБИМОМУ МУЖЧИНЕ/Я ТЕБЯ ОЧЕНЬ ЛЮБЛЮ
Craving, hope, and uncertainty go hand in hand with crystallization. Now that you have a clear picture of who your beloved is, you are overcome with the desire for a relationship.
Everything that happens between you becomes fraught with emotional meaning — the slightest positive overture becomes proof that your love is returned, while the tiniest rebuff becomes grounds for despair.
Separation anxiety and the determination to overcome any obstacles to your love are part of this phase.
Used videos: How to make Buttercream Flowers on cupcakes - Part 1 - Cupcake Bouquet21 PRETTY FLOWER IDEASSimple Carrot Flower Carving Garnish - Art Of Vegetable Carving DesignsHow to Make Buttercream FlowersВпечатляющие цветы из огурцов и цветы из фиолетовой капусты
At some point, you will likely start to experience what scientists refer to as hypomania. This is the rush of energy that makes it feel like you need little food or sleep.
However, it also tends to come out in such nervous reactions as flushing, trembling, physical awkwardness, stuttering, sweating, and a racing or pounding heartbeat.
6. JEALOUSY AND INTENSE MOTIVATION
Used videos: stories “Flower” from natalia.tixo
Those who have advanced down the path of falling in love tend to experience a strong motivation to win over their love interest. Irrational jealousy and behaviors — known as "mate guarding" and designed to warn other potential partners away from your beloved — are common during this stage.
The fear of rejection and an overwhelming sense of longing also tend to appear at this time.
At some point, your intense feelings will likely give way to a sense of helplessness. You may at first feel despondent, but as the obsessiveness starts to subside, you might wonder why you ever behaved so irrationally.
At this point, you may still very much want a relationship, but you begin to resign yourself to the notion that what will be will be. Pragmatism and logic gradually take the reins. If it works, it works. If it doesn't, you move on.
Natalia is a multidisciplinary artist, curator and media-researcher. Her art projeсts participated in various shows in Russia and abroad, including Ural Industrial Biennale and Moscow International Biennale for Young Art. Natalia is active participant of russian art scene and organized multiple curatorial projects at the intersection of arts, technology and community-based art among each are Radio Hopes and Dreams:Moscow Edition! for Garage Museum, ArtGar(b)age Coop. and Spravochnik, that she conducted with the support of Northern brunches of NCCA.
Natalia works with different mediums, ranging from videos, poems, painting, and installations to social and curatorial projects where non-art analytic methods are combined with traditional art practice. Her main interests are coming from the hybrid environment, regime and metastable states, with their instability and fluidity and its paradoxes of stop and move at the same time. She explores that states based on the questions of memory, identity, personal and political borders and art definitions themselves. Natalia’s art projects are trying to determine the changing trails of time, history, memory, identity and structures of feelings. She tries to define these processes by examining post-soviet, traumas, militarism, mass media, propaganda, collective memory using personal reflections, affective domains and analytic methods.